Today's Durksenary post started on my LinkedIn page, in response to a quote that's being proclaimed as one of many (101!) good strategies for marketing. We need to change the narrative about "stories"—and about the businesses we are in—if we hope to avoid tumbling any further down the rabbit hole of entertaining ourselves to death. Beth Comstock, V-P at GE, has famously said that businesses must tell a story before they can sell a story (#11 in the link on LinkedIn). With all respect to Ms … [Read more...] about What we’re really selling [is more than a story we’re telling]
The city is building a new LRT bridge across the river just south of my office. An astonishing collection of people and equipment and cranes are part of an effort that's bound to go on for some time. What interests me most is thinking about the number of words that have gone into the project so far. Every big undertaking starts and ends with words. Before you dig the tunnel that leads to the bridge that crosses the river, you have to put the plan in writing. We've been working on our own … [Read more...] about Please allow me to introduce…the whole construction crew!