We need to change the narrative about "stories"—and about the businesses we are in—if we hope to avoid tumbling any further down the rabbit hole of entertaining ourselves to death. It's time for businesses and governments and news organizations to stop telling themselves they are selling stories and focus instead on providing what we all need. Products that work. Services that serve. Facts. And it's time for consumers and citizens and readers to send a clear challenge to the assumption … [Read more...] about What we’re really selling [is more than a story we’re telling]
Please allow me to introduce…the whole construction crew!
The city is building a new LRT bridge across the river just south of my office. An astonishing collection of people and equipment and cranes are part of an effort that's bound to go on for some time. What interests me most is thinking about the number of words that have gone into the project so far. Every big undertaking starts and ends with words. Before you dig the tunnel that leads to the bridge that crosses the river, you have to put the plan in writing. We've been working on our own … [Read more...] about Please allow me to introduce…the whole construction crew!